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Coupons with donations?  

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Hi! I am needing guidance on Coupons with Donations...?

My development committee is working on *new incentives* for our employee drive. They are in favor of "Ed Fund Bucks". The Ed Fund Bucks are worth $10 off any and all 2020 merchandise. The goal is to increase employee recurring giving by 35% this year. The hope is if employees can apply the "Ed Fund Bucks" to the adorable swag, we are adding recurring donors and have additional advertising 🙂

NOTE: The only way ANYONE can get "MERCH" is with a donation. Our organization does not sell goods.

Please help! Does this sound right?

@lizzy-samples
We have been giving "free dress" coupons for recurring donations. One day per month is designated on the coupon. We give a sheet of coupons for the entire year. They can wear jeans to work on the designated day as long as they have their coupon with them. They have to make a minimum of $10 per month donation to receive the coupons.

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If you don't sell items, I'm not sure how the Ed Fund Bucks work since you said you can only get swag through a donation.

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Hi Teresa! The Ed Fund Bucks are part of an employee drive, to reboot employee giving between July 31st - August 30th. The hope is that by having the coupon, we will get employees excited about partnering with the organization. 

 

I am very much on the fence with the idea. Do you have any suggestions to make this REBOOT better? 

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It's not uncommon for EFs to offer recognition items at different levels as a "thank you" gift. For example, $2 monthly donors get a logo pencil, $6 monthly gift gets a staff drive tshirt, etc. Would it work to just offer gifts at certain levels? It seems like giving gifts at levels might be a simpler solution if you aren't selling items to anyone else anyway. Plus, I always lose coupons or let them expire. 🙂 

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